Oxigen ties up with Hotel Avenues

35,000 Oxigen Web Touch Points will use HotelsAvenue ‘Hotel Room Inventory’ feed to sell Hotel Rooms.

November, 2011: This month, over 35,000 Oxigen’s Web Retail Touch Points will move a step closer to being a full service travel agency, thanks to the company’s tie-up with HotelsAvenue for its hotel room inventory feed. This will be an immense value-add to the retailers who are a part of the Oxigen network. In case you haven’t noticed, there is a small revolution quietly taking place. At every major street corner in the cities of India, you will see small retail establishments like Oxigen Touch Points selling Value Added Services, which use the internet as a backbone to offer various services to the man on the street that either doesn’t have a PC or access to the internet. One of the earliest players to recognize this opportunity was Oxigen Services India.

Today, over 35000 Oxigen Web Retail Touch Points across India offer rail tickets, air ticket and bus ticket booking services along with other services like bill payments, mobile/tv recharge, entertainment services and conference calling services etc. With the addition of the HotelsAvenue hotel room inventory feed, Oxigen Touch Point partner can increase his revenue and widen his market reach and relevance. Any customer can walk into an Oxigen Web Touch Point anywhere in India and instantly book a hotel room in any place ranging from New Delhi to New York, Chennai to Chicago, Cuttack to Copenhagen. What’s more, the room can be booked at rates that are so competitive, that a regular customer would rarely have access to such low rates.

The association will also offer easy transactional service to the customers who do not own credit, debit cards or net banking accounts and prefer using a cash based payment mechanism to purchase hotel rooms and hotel packages online. This would be done by using a stored value OxiCash e-wallet or OxiCash Cards to make secure payments on Oxicash’s website in the Hotels section. The Hotels webpage is also powered by HotelsAvenue.

The end-to-end technology for the hotel room inventory feed to the outlets will come from HotelsAvenue, a brand owned by Avenues, India’s biggest eCommerce company. HotelsAvenue will take care of the technology, contracting with the hotels and fulfillment of hotel rooms and packages. It will provide real time hotel room inventory of over 100,000 global hotels, which includes the highly elusive instantly bookable hotel room inventory of small to medium hotels in India. HotelsAvenue will be one of the leading providers of hotel room inventory for the Oxigen network and will power a white labelled microsite for OxiHotels on the Oxicash website. With this tie-up, HotelsAvenue easily outreaches every other competitor in this fragmented market space and will achieve immense depth of penetration in the country.

Mr. Pramod Saxena, Chairman and Managing Director, Oxigen had this to say, “While the travel sector is a booming one, it is also very fragmented. A lot of good independent hotels don’t get visibility they deserve because of limited marketing budgets. HotelsAvenue have done a tremendous job in consolidating room inventory from such hotels from all over the country. On our part, our 35,000 strong network of associates will help such hotels achieve booking accessibility in every nook and corner of this country. This will also open up a new revenue stream for our Oxigen Web connected Retail Touch Points.”
Mr. Vishwas Patel, CEO of Avenues says, “Oxigen’s strong on ground presence across India will help improve the visibility of our hotel room inventory and make us the biggest consolidator of hotel rooms in India. We have worked hard to ensure that the small one star and two star hotels in every corner of this vast country find representation in our HotelsAvenue hotel room inventory feed. This inventory is unique to us and will not be found anywhere else. The Oxigen Touch Points will make significant revenue gains from tie-up.”

About Oxigen:

Oxigen is India’s First and Largest Single Point Recharge, Bill Payments, Ticketing and Kiosk Banking Service provider in India. Oxigen has pioneered the idea and execution of electronic virtual distribution (using POS/WEB/SMS/GPRS) of services like Prepaid Airtime, DTH/TV Recharges, OxiCash Cards, Railway /Air/Bus Tickets, Movie Tickets, Bill/Utility payments, Internet/Broadband Payments, Insurance policy repayments, Calling-card Payments on behalf of service providers . Oxigen’s robust transaction platform has 20 million customer transactions per month, for the above mentioned services with 90,000 customer touch points pan India, of which 35,000 are web enabled.
Oxigen, recently joined hands with India’s largest bank- State Bank of India to offer banking services at neighborhood retails, to help financially excluded Bottom of Pyramid people (the Rural and Urban poor) to open “No Frill bank accounts”, with biometric identification and transact cash deposits, withdrawals, Loans and domestic Money Transfer. It will also start International money transfer service with UK based company Luup, to facilitate migrant Indians working in the GulfOxigen services are also dispensed from Modern retail chains such as The Electronic Store, The Mobile Store, Planet-M, Croma, One Mobile, In & Out , Sify Iways, Music world, P3, Next stores, many CSC’s, etc. http://www.myoxigen.com

About OxiCash :

OxiCash is unique cash based online payment solution which is aimed at Customers who use cash to make payments. They may not be credit / debit card or Internet Banking users. But, need a cash based payment solution to be able to make online transactions.
The OxiCash e-wallet can be created by sending a simple SMS (OXICASH to 9870888888) or online on http://www.oxicash.in and selecting the New user Tab. This e-Wallet it is attached to mobile phone number and is made further secure by using a 12-Digit e-Wallet ID number along with 6-digit numeric transaction password.It can be used to pay for other services like DTH recharge, Mobile recharge, Utility Bill Payments, Rail tickets from IRCTC/Air/Bus ticket booking, Movie tickets, Online shopping, Post paid Bill payments, among others.
OxiCash is also available in physical Cash Cards form in the markets, branded as OxiCash Cards. There are 2 types of unique Cards, Single Use (Rs.50-Rs100) and Multiuse Reloadable Cards (Rs.200-Rs.5000). These cards can be used to make payments for Oxigen and OxiCash aggregated services online. It works by using the card number and password printed on the card when one has to pay online or via SMS. http://www.oxicash.in

About Avenues:

Incorporated in the year 2001, Avenues is a zero-debt company that has been profitable from its inception. Avenues is India’s biggest integrated eCommerce company with its headquarters in Mumbai, India. It has subsidiary companies and offices in USA and Singapore. Avenues has developed several innovative, cutting-edge ASP hosted solutions that are used by thousands of eMerchants globally. Beginning as a single product company that catered to the local market, Avenues has become a multi-product company that operates on a global scale. The Avenues support and development center is based in Mumbai, India. The total strength of the Avenues team is currently 125 persons spanning across all offices. Avenues has three Business Units namely – Avenues Commercial Services, Avenues Travel Industry Services and Avenues Community Related Services. For more information, log onto: http://www.Avenues.info.

About HotelsAvenue:

HotelsAvenue addresses the travel agents, online intermediaries, portals etc. aspirations of having live feeds of instantly ‘bookable room inventory’ of over a hundred thousand global hotels on their own websites. HotelsAvenue will also have live feeds of hundreds of hotel properties based in India, Indonesia, Malaysia, UAE and Egypt that are using the Avenues’ ‘ResAvenue.com’ Solution on their branded website. Working together in tandem, this combination of solutions will create immense value for the travel industry. For more information, visit: http://www.HotelsAvenue.com

For further details please contact

Oxigen Services India Pvt Ltd
Meher Sarid – Executive Director (Brand Marketing & VAS) Tel: +0124 3950106
Email :meher.sarid@myoxigen.com CC Avenue

Oxigen Services India Pvt –Marcomm
Jigyasa Yadav Tel: +0124 3950163
Email : jigyasa.yadav@myoxigen.com CC Avenue
Baijul Mehta – Creative Group Head
Tel : + 22- 26000816 Email: baijul@avenues.info

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